Learn how the luxury industry actually works — an online course for founders, professionals, and those entering the industry.
Founding cohort access, ahead of public launch — you'll be the first to know when it's ready.
By joining, you agree to receive occasional emails about the course. See our Privacy Policy.
What is luxury? What makes a brand luxurious? How do you build one? How do you work in luxury — with wealthy clients, affluent audiences, the people this world actually runs on?
Most people end up with instinct instead of theory. You can tell when something feels right — a price point, a collaboration, a brand extension — but you can't always say why. Which means the instinct holds up, until it meets something it hasn't seen before.
That's what this course is built for.
You'll go into luxury strategy and management and how the industry actually works — then how to work with wealthy clients, how to present yourself within that world. So alongside the theory and industry experience, we cover personal branding in luxury, and how luxury sales actually works.
Built on frameworks from luxury economics and consumer psychology research, alongside my own experience across banking, hospitality consulting, fine art logistics, luxury travel, and fashion industries.
Pre-signing up puts you in the founding cohort — the first group through the course, with early access ahead of public launch, plus a live call with me before the course opens.
I spent my twenties in banking in London. Corporate, regulated, slow — the opposite of what eventually pulled me out of it.
The shift happened during a project at a boutique hospitality consultancy, with exposure to ultra-luxury hotels — my first real look at how that world actually operates. From there, fine art logistics in London, shipping for auction houses and galleries — fast, nothing like banking, and a sharp contrast between heritage luxury and the newer, faster-moving version of it. I did an MSc in Luxury Marketing in London after that, which gave me the frameworks to make sense of what I'd already seen firsthand, graduating with distinction.
This course sits at the intersection of both — the theory, and the years spent actually working inside the industry it describes.
Indicative pricing — confirmed closer to launch.
The core course. Full video curriculum across all seven modules — the theory, the frameworks, the case studies. Everything you need to actually understand how luxury operates, at your own pace.
Everything in Tier 1, plus live monthly Q&A.
Founding cohort access, ahead of public launch — plus a live call with me before the course opens.
You'll be the first to know when it's ready.
By joining, you agree to receive occasional emails about the course. See our Privacy Policy.